A lot of small businesses make the mistake of targeting high-search keywords from the onset but they soon discover that all their efforts end in futility because the big companies have already carved a large part of the content pie. There is so much content out there and companies are…

No one knows your online store better than you do. You know all the ins and outs of your website, and you’re intimately familiar with each product. But sometimes, being so deeply involved in something can give you blind spots. In the case of online retail, these blind spots can…

It’s never been easier for entrepreneurs to begin working in ecommerce. That’s great news for small businesses, but customers can struggle in the marketplace. How do they know which stores to trust?That’s where social proof marketing comes in.  

Dropshipping is a quick and easy way to set up a new ecommerce business with limited overhead and low initial investment. As such, its popularity is booming, and more and more sellers are entering the marketplace. The dropshipping industry is estimated to be worth $557.9 billion ​​by 2025. However the…

Ecommerce merchants, here’s your warning: You’re officially missing out if you’re not using Instagram Shopping to get more sales! We’ve got three important statistics that are sure to convince you to set up Instagram Shopping for your brand today. But first, let’s take a quick look at what this social-media…

We’re excited to announce a new program with Allstate Identity Protection to enhance the BuySafe Shopping Guarantee benefits for consumers. This program further instills trust and confidence in online stores by providing comprehensive identity protection for shoppers and a globally-recognized brand presence on merchant’s sites.  

There’s no shortage of advice out there for what ecommerce merchants should do to have a successful Black Friday and Cyber Monday. (We just did a quick Google search on the topic; it yielded almost four million results.) But this year’s BFCM will be different, and therefore requires a bit…

Ecommerce brands are in the middle of the worst global shipping crisis of recent years. Pandemic lockdowns, bottlenecks in ports, and reduced container capacity are all having an impact. Costs are up fourfold from just a year ago, and many small ecommerce businesses are bearing the brunt of high prices…

An increase in website traffic without a subsequent increase in online sales is a common ailment among ecommerce stores. The good news: A boost in traffic to your online store means you’re doing something right. Whether it’s well-designed ads or skillful SEO, your marketing efforts are paying off. Your next…

SMS or text message marketing is big business. According to Pew Research, 97% of Americans own a cellphone, and 85% are smartphones. That makes SMS marketing an almost universal method of communicating with consumers. Of course just as many Americans have access to email, but when was the last time…