There’s no shortage of advice out there for what ecommerce merchants should do to have a successful Black Friday and Cyber Monday. (We just did a quick Google search on the topic; it yielded almost four million results.) But this year’s BFCM will be different, and therefore requires a bit of special planning.
Last year, the annual holiday-shopping week was the most unusual in history because of the COVID-19 pandemic. That means any ecommerce seller who hopes to clean up during BFCM 2021 needs to understand those repercussions on online retail, and how they’ll be affecting consumer behavior this year.