The holiday season is almost upon us. Ecommerce stores are gearing up for another booming year of online shopping. In this post, we’ll review online holiday shopping trends and give our predictions for how to maximize your holiday marketing!

SMS or text message marketing is big business. According to Pew Research, 97% of Americans own a cellphone, and 85% are smartphones. That makes SMS marketing an almost universal method of communicating with consumers.Of course just as many Americans have access to email, but when was the last time you sent a text message to junk or left it unread?The data speaks for itself. SMS marketing has a 98% open rate, with a click-through rate (CTR) almost 10% higher than other marketing channels. That makes SMS marketing a powerful new tool for savvy ecommerce businesses. Read on to explore some creative SMS marketing campaigns that you can implement to help your business succeed.

Ecommerce brands are in the middle of the worst global shipping crisis of recent years. Pandemic lockdowns, bottlenecks in ports, and reduced container capacity are all having an impact. Costs are up fourfold from just a year ago, and many small ecommerce businesses are bearing the brunt of high prices and long delays.As the global shipping crisis continues with no end in sight, how can ecommerce brands keep customers satisfied? We take a look at how some ecommerce stores are navigating the shipping crisis and working to improve customer satisfaction.

An increase in website traffic without a subsequent increase in online sales is a common ailment among ecommerce stores. The good news: A boost in traffic to your online store means you’re doing something right. Whether it’s well-designed ads or skillful SEO, your marketing efforts are paying off. Your next step now is to analyze this traffic, then experiment with adjusting certain aspects of your store to get more of it to convert. Read on for details on how to get your ecommerce store into better health!

We're excited to announce a new program with Allstate Identity Protection to enhance the BuySafe Shopping Guarantee benefits for consumers. This program further instills trust and confidence in online stores by providing comprehensive identity protection for shoppers and a globally-recognized brand presence on merchant's sites.