SMS or text message marketing is big business. According to Pew Research, 97% of Americans own a cellphone, and 85% are smartphones. That makes SMS marketing an almost universal method of communicating with consumers.
Of course just as many Americans have access to email, but when was the last time you sent a text message to junk or left it unread?
The data speaks for itself. SMS marketing has a 98% open rate, with a click-through rate (CTR) almost 10% higher than other marketing channels. That makes SMS marketing a powerful new tool for savvy ecommerce businesses. Read on to explore some creative SMS marketing campaigns that you can implement to help your business succeed.