An increase in website traffic without a subsequent increase in online sales is a common ailment among ecommerce stores. The good news: A boost in traffic to your online store means you’re doing something right. Whether it’s well-designed ads or skillful SEO, your marketing efforts are paying off. Your next step now is to analyze this traffic, then experiment with adjusting certain aspects of your store to get more of it to convert. Read on for details on how to get your ecommerce store into better health!