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BuySafe is a reputation-building and revenue-generating product for online sellers that helps increase consumer confidence through a trusted third-party endorsement and shopping guarantee. Shoppers who see BuySafe on your site are more likely to buy because they feel secure in their purchase decision. BuySafe offers online merchants of any size an increase in customer satisfaction, conversion rate, average order size, and repeat purchases. It’s a win for your customers, and a win for your business.
The BuySafe shopping guarantee helps your business establish credibility online and reach more potential customers. The product displays trustmarks at critical decision-making points of a shopper’s journey, answering questions and providing reassurance that the purchase they are making is from a safe and credible merchant. Offering a third-party shopping guarantee to customers provides added protection and validation that you are safe to buy from. In result, your business experiences a higher conversion rate, increase repeat buyers, and higher average order amount.

If a customer has an issue, they can register for free and start a claim from their BuySafe account to take advantage of their shopper benefits. BuySafe claims specialists handle customer claims, with no extra support required from your business. Shoppers automatically receive three benefits that are valid for 30 days after their purchase:

30 Days Free of Allstate Identity Protection
Allstate Identity Protection offers 30 days free of identity protection to BuySafe Shopping Guarantee recipients. The free offer is limited to one activation per individual BuySafe Shopping Guarantee recipient. Once the offer has been activated, additional shopping guarantee purchases received in the future do not qualify for an additional 30 days free offer. Allstate Identity Protection terms and conditions apply. Some restrictions apply.

$10,000 Identity Theft Protection
If your shopper’s identity is stolen anywhere, we will provide access to identity recovery services, and reimburse expenses up to $10,000 for costs like attorney fees, removing criminal judgments, and disputing credit reports.

$1,000 Purchase Guarantee
If your shopper does not receive the products or services ordered in accordance with your terms of service, we’ll help to resolve the problem or issue a refund up to $1,000.

$100 Lowest Price Guarantee
If the price goes down on your site within 30 days of purchase, BuySafe will reimburse your shopper the difference, up to $100.

The BuySafe shopping guarantee helps increase your revenue and repeat customers, while also saving you time and money by acting as an extension of your customer service team.

By default, shoppers receive $10,000 in identity recovery services for 30 days after purchase from BuySafe merchant. This benefit is valid for every purchase you make from a BuySafe merchant. Terms and conditions apply.

Additionally, shoppers have the option to activate comprehensive identity protection provided by Allstate Identity Protection that helps detect threats to identity and personal finances with proactive alerts, 24/7 dedicated support and $1 million in expense reimbursement. Get 30 days free* and enroll in as little as 5 minutes.

This 30 days free offer of Allstate Identity Protection is opt-in and requires entry of payment information at enrollment. The free offer is limited to one activation per individual BuySafe Shopping Guarantee recipient. Once the offer has been activated, additional shopping guarantee purchases received in the future do not qualify for an additional 30 days free offer.  BuySafe terms and conditions & Allstate Identity Protection terms and conditions apply.

† Identity theft insurance covering expense and stolen funds reimbursement is underwritten by Assurant. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions.

BuySafe is designed for businesses with an ecommerce component that are reputable and reliable, so not all merchants may qualify. The BuySafe shopping guarantee sets your business apart by demonstrating that your product is authentic, will be delivered on time, and that you will provide outstanding customer service if something goes wrong – all according to your existing terms of service. Shoot us an email to see if BuySafe is a good fit for your business.


To be eligible, you must have an ecommerce website. If you’re interested in finding out if your business qualifies, shoot us an email.

The BuySafe shopping guarantee benefits automatically expire thirty (30) days from the date of purchase. All benefit claims must be made within thirty (30) days of the date of purchase to keep the benefits, even if all the terms of sale are not yet fulfilled. Once a valid benefit claim is made, coverage applies until the claim is resolved.

After tens of millions of guaranteed transactions, our claims process is optimized to protect against fraudulent buyers. If your business receives a claim report, it will be investigated by experienced benefit claims professionals. Buyers are required to provide detailed information about their identity and purchase. These procedures put a spotlight on both parties, and the transaction, to ensure that everyone is held accountable for their actions, including false allegations.

At this time, BuySafe only covers online transactions.


All identity theft questions and claims are handled by our support team. In the event a customer’s identity is stolen anywhere, we’ll provide access to identity recovery services and reimburse expenses up to $10,000 for costs like attorney fees, removing criminal judgments, and disputing credit reports. Here’s how it works:

  1.  First, the customer must register within 30 days of the guarantee being issued.
  2. The customer opens an identity theft claim within those 30 days.
  3. We will connect the customer with the appropriate expert to resolve their issue.

If a customer makes a claim about their purchase, it’s an opportunity for you, as the merchant, to resolve the matter and prevent unnecessary chargebacks. How it works:

  1. First, we direct the customer to contact your support team before opening a claim so you can resolve their problem or answer their question.
  2. If a customer initiates a claim, we notify you immediately so you can respond through your BuySafe dashboard or reach out to the buyer directly (99.9% of all claims are resolved this way.)
  3. On the rare occasion you and the customer are not able to reach an agreement, our mediation experts will contact you to evaluate the situation. If the claim is covered by our shopping guarantee, we will provide the applicable payment to the customer.

We are not your customer support, nor do we tell you how to do your customer support. We support your terms and conditions of the sale and will not ask you do to anything you wouldn’t do already.

All price claims are handled by our support team and paid out by BuySafe. There is no additional cost to you for any price claims paid. How it works:

  1. First, the customer creates an account and emails our support team a copy of their original receipt along with a screenshot showing the lower price on your website.
  2. We pay the difference, up to $100, to the customer via PayPal or check within one week of claim approval.

No. If a customer has an issue with an order, we first instruct them to reach out to your customer support channels to resolve the issue and prevent chargebacks. If a claim is opened by your customer, our dedicated claim support team handles it to resolution.

BuySafe Customer Support
(M-F 9:30am-6:30pm Eastern)

Getting Started

You can become a BuySafe merchant today, just sign up online and enter your average monthly website sales. If you sell over $100,000 average monthly, shoot us an email to get started.

Once you sign up, we provide instructions on installing a few snippets of code on your website and then BuySafe is live for all customers.

We will provide you with two small snippets of HTML code to install the graphical elements of the program on your website. Installing the entire program typically takes less than 30 minutes and can be done by whoever has access to your website.

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Still have questions?
Email our support team.

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