Why 100% of buyers were
more likely to shop at
All Time Trading again
likely to return
All Time Trading is a leading online wholesaler for everyday general merchandise, apparel closeout deals, and seasonal bulk products, with a focus on nonprofit organizations as well as homeless shelter donations. All Time Trading has been in business for over 10 years and also operates Wholesale Sock Deals and Blue Star Empire.
Proving a Converison Lift
Ecommerce Director Andrew Muller was familiar with offering a shopping guarantee to boost trust and sales online. After doing some research on the product, he reached out to BuySafe to learn more.
BuySafe set up an A/B test for All Time Trading to prove that a shopping guarantee lifts conversion on ecommerce sites.
The A/B test is set up by BuySafe’s data scientist using the company’s website analytics program, in this case, Google Analytics. The test takes less than an hour to set up and runs from 30-60 days, depending on the number of transactions on the website. Visitors to the website are split in half, one segment sees the regular All Time Trading website (the control) and the other segment sees All Time Trading with the BuySafe trustmarks (the variable).
Strategically Placed Graphics
The BuySafe trustmarks were added to the website in three key locations to boost trust and give shoppers the confidence to purchase. The sitewide trustmark was added to the bottom right-hand side of the site and the action trustmarks were added to each product page and the cart page above the checkout button.
Improve the trust and transparency of each site to give shoppers the confidence to purchase.
BuySafe shopping guarantee with sitewide and action trustmarks
– 10.65% increase in conversion rate
– 100% of buyers more likely to return
– 20:1 return on investment
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Converting 10.65% More After running the A/B test for 60 days, BuySafe’s data scientist collected the data and conducted a comprehensive quality assurance check to ensure it was a fair and accurate test. Eliminating bad traffic and duplicate transactions are just a few of the steps in this process. The test showed a 10.65% lift in conversion rate for visitors who saw the All Time Trading website with BuySafe, proving that BuySafe results in more shoppers feeling confident to purchase. Almost 18% of customers responded to a post-purchase survey indicating:
Shoppers into Customers
• 4.88 / 5 ease of purchase on the site • 4.88 / 5 for their overall shopping experience • 4.75 / 5 would recommend this store to others
The data scientist was able to go over the test results past the hard numbers. It was great to have an expert on the call explain the real impact of BuySafe for our business.
Ecommerce Director, All Time Trading
In addition, 100% of buyers said the BuySafe shopping guarantee makes them more likely to shop at All Time Trading again. Checkout BuySafe in action on All Time Trading, Wholesale Sock Deals, and Blue Star Empire for safe shopping, guaranteed.
Likely to Return