Why 100% of buyers were
more likely to shop at
All Time Trading again

Of buyers more
likely to return
0 %
Increase in
conversion rate
0 %
Return on
0 :1

"It was reassuring that we could try the product before buying. The A/B test option was really helpful in making our decision."

All Time Trading

All Time Trading is a leading online wholesaler for everyday general merchandise, apparel closeout deals, and seasonal bulk products, with a focus on nonprofit organizations as well as homeless shelter donations. All Time Trading has been in business for over 10 years and also operates Wholesale Sock Deals and Blue Star Empire.

Proving a Converison Lift

Ecommerce Director Andrew Muller was familiar with offering a shopping guarantee to boost trust and sales online. After doing some research on the product, he reached out to BuySafe to learn more.

BuySafe set up an A/B test for All Time Trading to prove that a shopping guarantee lifts conversion on ecommerce sites.

The A/B test is set up by BuySafe’s data scientist using the company’s website analytics program, in this case, Google Analytics. The test takes less than an hour to set up and runs from 30-60 days, depending on the number of transactions on the website. Visitors to the website are split in half, one segment sees the regular All Time Trading website (the control) and the other segment sees All Time Trading with the BuySafe trustmarks (the variable).

Strategically Placed Graphics

The BuySafe trustmarks were added to the website in three key locations to boost trust and give shoppers the confidence to purchase. The sitewide trustmark was added to the bottom right-hand side of the site and the action trustmarks were added to each product page and the cart page above the checkout button.

Company Profile

Site: www.alltimetrading.com
  – Wholesale
  – Homeless shelter donations
  – General Merchandise
Headquarters: Brooklyn, NY

Key Challenges

Improve the trust and transparency of each site to give shoppers the confidence to purchase.


BuySafe shopping guarantee with sitewide and action trustmarks


 – 10.65% increase in conversion rate
 – 100% of buyers more likely to return
 – 20:1 return on investment

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Converting 10.65% More
Shoppers into Customers

After running the A/B test for 60 days, BuySafe’s data scientist collected the data and conducted a comprehensive quality assurance check to ensure it was a fair and accurate test. Eliminating bad traffic and duplicate transactions are just a few of the steps in this process. The test showed a 10.65% lift in conversion rate for visitors who saw the All Time Trading website with BuySafe, proving that BuySafe results in more shoppers feeling confident to purchase. Almost 18% of customers responded to a post-purchase survey indicating:

• 4.88 / 5 ease of purchase on the site • 4.88 / 5 for their overall shopping experience • 4.75 / 5 would recommend this store to others


The data scientist was able to go over the test results past the hard numbers. It was great to have an expert on the call explain the real impact of BuySafe for our business.

Andrew Muller
Ecommerce Director, All Time Trading

In addition, 100% of buyers said the BuySafe shopping guarantee makes them more likely to shop at All Time Trading again. Checkout BuySafe in action on All Time Trading, Wholesale Sock Deals, and Blue Star Empire for safe shopping, guaranteed.

Interested in increasing your online sales by offering a shopping guarantee? Get started with BuySafe today at www.buysafe.com or reach out to our team for a demo at sales@buysafe.com.

All Time Trading
Increase in
Conversion Rate
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Of Buyers More
Likely to Return
0 %
Return on
0 :1