press release Improves Website Conversion by 7.0% with the buySAFE Program


Arlington, VA and Port Charlotte, FL (February 19th, 2014) -buySAFE, Inc., a leading provider of Guaranteed Shopping programs for "Online Merchants" to increase customer satisfaction and overall profitability from a greater conversion percentage, , a major online retailer of inkjet cartridges, laser toner cartridges and printer imaging supplies, determined during an A/B test that buySAFE 3-in-1 Guarantee materially increased website visitor conversion and sales while also improving the overall customer purchase experience. utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, increased its order conversion rate by 7.0%. The test was conducted over a month period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

"By partnering with buySAFE 3-in-1 Guaranteed Shopping program we wanted to make our customer even more protected and satisfied with their shopping experience. " said Elena Slipatchuk, CEO of "We have experienced the positive effect of our partnership with buySAFE and are anticipating a greater success and conversion rate as our customers become more familiar with the 3-in-1 Guarantee."

About buySAFE
buySAFE, Inc. provides a Guaranteed Shopping program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and 25 million guaranteed purchases, buySAFE is widely recognized as an industry leader in providing its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

About is a major printer / copier / fax supplies retailer since 1999. They offer OEM and Earth Friendly compatible and remanufactured printing supplies for all major brands and models printing machines. The company's multi-language customer support is always ready to help and provide the best customer experience. For more information, visit:

Media Contact:

buySAFE, Inc.
Hans Dreyer - 703-778-4445
Ray Slipatchuk
Business Development