press release Wins with an Increase in Website Conversion by 10.6% with the buySAFE Program


Arlington, VA and Parkersburg, WV (May 23, 2013) - buySAFE, Inc., a leading provider of Guaranteed Shopping programs for internet merchants to increase profitability and customer satisfaction and, the premier sports site for kids and their families, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience. utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, increased its order conversion rate by 10.6%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

"All our efforts are to enhance the customer experience and provide top quality products at guaranteed best prices; it's wonderful when customers tell us how much they appreciate that we are looking out for them by adding the buySAFE Guarantee and it made them feel great about buying at" said Lori Barnett, Director of Customer Service at

"We're thrilled to have the opportunity to partner with" said Shane Lundy, VP of Sales. "Their customer feedback combined with the A/B test results demonstrates how adding buySAFE to a website can lift conversion and customer satisfaction."

About buySAFE
buySAFE, Inc. provides a Guaranteed Shopping program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and 25 million guaranteed purchases, buySAFE is widely recognized as an industry leader in providing its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

About is a premier sports site for kids and their families! They offer one-stop solutions for a families' sporting needs and lots of fun stuff to do. The Superstore sells almost everything with nearly 150,000 products, including sporting goods, clothing, video games, books, videos, tons of fan gear, furnishings, room decorations, and specialty sports items for kids. For more information, visit:

Media Contact:

buySAFE, Inc.
Hans Dreyer - 703-778-4445
Lori Barnett
Director of Customer Service