press release Scores with an Increase in Website Conversion by 20.5% with the buySAFE Program


Arlington, VA and St. Louis, MO, IL (November 15, 2012) - buySAFE, Inc., a leading provider of Guaranteed Shopping programs for internet merchants to increase profitability and customer satisfaction and, the largest online specialty retailer of hockey training & skill-building products worldwide, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience. utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, increased its order conversion rate by 20.5%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

"Adding the buySAFE Guaranteed Shopping program to our web site has helped us increase our order conversion significantly."
said J-P Brun, Co-Founder / VP Marketing & Sales at "We have already received tons of positive reviews from our customers! We strongly recommend buySAFE Guaranteed to other e-tailers looking at improving their conversion and ROI!"

"Not only does buySAFE increase conversion, but it also increases AOV as well" said Brad Dixon, Enterprise Sales Manager. "There is greater buyer anxiety around larger purchases, and the buySAFE Guarantee makes consumers feel more comfortable spending more money."

About buySAFE
buySAFE, Inc. provides a Guaranteed Shopping program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and 25 million guaranteed purchases, buySAFE is widely recognized as an industry leader in providing its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

HockeyShot is the largest online specialty retailer of hockey training & skill-building products worldwide. They are dedicated to providing the latest in hockey training equipment, superior quality merchandise and excellent customer service. They believe in having a website that's easy to navigate and that offers extensive content and a vast selection of products. For more information, visit:

Media Contact:

buySAFE, Inc.
Hans Dreyer - 703-778-4445
J-P Brun, V.P. & Marketing Director