press release

buySAFE Reaches Major Milestone - 27 Million Buyers Have Now Experienced buySAFE Guaranteed Shopping


Arlington, VA (May 31, 2012) - buySAFE, Inc., the leading provider of online Guaranteed Shopping programs for increased merchant profitability and customer satisfaction, today announced the achievement two key milestones.

  1. 27 million unique Internet buyers have now experienced a buySAFE purchase!
    20% of all Internet buyers in the U.S. have now purchased from a buySAFE Merchant.
  2. 20% month-over-month average growth in Guaranteed Shopping purchases for two years running.
    Sustained rapid growth in online merchant adoption is powering buySAFE's business forward.

Thousands of online merchants now provide their buyers added confidence and value via buySAFE's unique Guaranteed Shopping program. At participating sites, every purchase is guaranteed with a special buySAFE 3-in-1 Guarantee that includes:

  1. $10,000 Identity Theft Protection - to allay concerns about the security and privacy of their personal information
  2. $1,000 Purchase Guarantee - to reinforce the merchant's commitment to providing a safe and reliable online shopping experience
  3. $100 Lowest Price Guarantee - to reassure shoppers they are getting the best deal. If the same store lowers its price within 30 days of the purchase, then buySAFE refunds the difference.

buySAFE's CEO, Jeff Grass, said "We're proud to have reached these two major milestones in the growth of our business. Just to think that close to 1 in 5 Americans have now purchased from a merchant utilizing the buySAFE program - it's pretty amazing. As merchants of all types and sizes are rapidly embracing the value of providing their customers with a Guaranteed Shopping experience, I'm confident one day soon nearly every online buyer will enjoy the comprehensive peace of mind that comes from an independently guaranteed online purchase."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

Media Contact:

buySAFE, Inc.
Hans Dreyer - 703-778-4445