press release

buySAFE Reports Exceptional 2011 Growth & Makes Valentine's Day Shopping Site Recommendations


Arlington, VA (January 19, 2012) - buySAFE, Inc., the leading provider of third party guarantees for increased online retailer profitability and customer satisfaction today announced significant growth statistics for 2011 and that it's well positioned to enhance its industry leading status for 2012.

  • 644% - Percentage increase in the number of buySAFE Guaranteed transactions from 2010 to 2011
  • 83% - Average % of buyers at buySAFE Guaranteed websites in 2011 that said "The Guarantee makes me more likely to shop at this store again"
  • 82% - Average % of buyers at buySAFE Guaranteed websites in 2011 that said "The free 3-in-1 Guarantee helped me feel more confident with my purchase"
  • 6.1 % - Average Website Conversion Rate lift for merchants using buySAFE's Guaranteed program

The buySAFE team also provided its Top 10 List of their Favorite buySAFE Valentines' Day Shopping Sites for 2012:

  1. Ghirardelli Chocolate
  2. JomaShop
  3. Wine Enthusiast
  4. Days Jewelers
  5. Candy Warehouse
  6. Shop The Gift Basket Store
  7. Barry's Tickets
  8. Ashford Watches
  9. Smiley Cookie

Each site in the Top 10 is an excellent place to look for Valentine's Day gifts this year. Each merchant utilizes the buySAFE program giving every buyer confidence in knowing the merchant is certified as among the best online and that every purchase is guaranteed with a special, buySAFE 3-in-1 Guarantee that includes:

  1. $10,000 Identity Theft Protection - to allay concerns about the security and privacy of their personal information being compromised
  2. $1,000 Purchase Guarantee - to reinforce the merchant's commitment to providing a safe and reliable online shopping experience
  3. $100 Lowest Price Guarantee - to reassure shoppers they are getting the best deal. If the same store lowers its price within 30 days of the purchase, then buySAFE refunds the difference.

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

Media Contacts:

buySAFE, Inc.
Hans Dreyer - 703-778-4445