press release Sweetens Website Conversion by 5.9% with the buySAFE Program


Arlington, VA and Pittsburgh, PA (December 29, 2011) - buySAFE, Inc., a leading provider of third party guarantees for internet retailers to increase profitability and customer satisfaction and, an online leader in gourmet cookies and cookie gifts determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience. utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, increased its order conversion rate by 5.9%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

" is expanding quickly and our goal is to make our website flexible, safe and easy to use," said Adam Golomb, Director of Ecommerce. "More and more shoppers are finding for the first time and we realize that some of these shoppers may have concerns about purchasing online. The buySAFE A/B testing proved 3-in1 Guarantee clearly makes shoppers more comfortable."

" recently announced the re-launch of their website on the LCG Commerce platform powered by Magento." said Jeff Grass, CEO of "We are pleased that on top of the benefits they experienced from switching to the Magento platform they also saw a significant conversion increase from the buySAFE 3-in-1 Guarantee. Their shoppers value the buySAFE Guaranteed program and we look forward to a long and successful partnership."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

About is one of the fastest growing online brands for specialty and novelty cookie treats. The fresh-baked, hand-iced Smiley Cookie can take the celebratory shape of jack-o-lanterns, Christmas trees, holiday stars, hearts, shamrocks, bunnies, and more for special occasions. And, they are available in virtually any color combination. Custom, personalized cookies to match wedding colors, sport teams, corporate logos and more, are also available. Cookies can be delivered fast and fresh to all 50 states and to military personnel. All orders are backed by a 100 percent guarantee. All Smiley Cookies sold through are trans fat-free, nut-free, and kosher certified.
For more information, visit:

Media Contacts:

buySAFE, Inc.
Hans Dreyer - 703-778-4445
Adam Golomb - 412 476 2432