press release Rings Up an Increase in Website Conversion by 5.2% with the buySAFE Program


Arlington, VA and City of Industry, CA (November 30, 2011) - buySAFE, Inc., a leading provider of transactional guarantee programs for internet retailers to increase website conversion and, an internet leader in providing top quality products and service to those in need of cell phone accessories & other electronic device accessories determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience. utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, increased its order conversion rate by 5.2% and AOV (average order value) by 16.7%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

"The Geeks fully appreciate that technology is constantly in a state of upgrades and improvements and we want to stay ahead of the game," said KC Nakaki, Internet Marketing. "Shoppers are becoming more and more educated about purchasing online and the buySAFE Guarantee supports our Geek values by sending a clear signal to shoppers that they will have an excellent experience shopping with us."

"Research has shown that the three biggest drivers of online shopper confidence are 1) merchant reliability, 2) information security and 3) getting the best price," said Jeff Grass, CEO of "We enable online retailers to eliminate these shopper concerns with the buySAFE 3-in-1 Guarantee. The extensive A/B test ran by clearly showed their customers value the added Guarantee with increased conversion and AOV."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

The Geeks are intentional in applying their Geek Values to enhance their customer support, to provide unconventional and innovative products, and to build A Geek memory with all of their customers, that is only available at AccessoryGeeks. was recognized as one of Los Angeles County's 100 fastest growing private companies by the Los Angeles Business Journal in 2011. Visit their site for all company information, reviews, interviews and cell phone accessories or call toll free 1-866-433-5793 Monday through Friday 8am-4pm PST and remember! You got it from A Geek. For more information, visit:

Media Contacts:

buySAFE, Inc.
Hans Dreyer - 703-778-4445

Media Contacts:
KC Nakaki, Internet Marketing - 626.363.8537