press release Powers Up Website Conversion by 7.8% with the buySAFE Program


Arlington, VA and Walnut, CA (June 14, 2011) - buySAFE, Inc., a leading provider of comprehensive consumer confidence programs for internet retailers, and, an ecommerce leader selling computer components, peripherals and electronics determined during a recent A/B test that buySAFE materially increased their website conversion and sales while also improving the overall customer purchase experience. utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, increased its website conversion rate by 7.8%. The test was conducted over a multi-week period from March to April 2011. The results were highly statistically significant. With buySAFE, Mwave saw over 2.25 additional sales for every one thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.

""We provide our users with the highest quality service and continue to look for ways to improve the customer purchasing experience," said David Lee, CEO at "buySAFE reinforces our commitment to quality service and the A/B testing demonstrated that buyers value the buySAFE 3-in-1 Guarantee by purchasing more and more often with buySAFE on our website".

"buySAFE is thrilled to partner with such a well known ecommerce leader like Mwave," said Jeff Grass, CEO of buySAFE, Inc. "Implementing the buySAFE Guarantee program on their website shows their commitment to delivering a great customer experience and the A/B test results prove the immense value the 3-in-1 Guarantee provides buyers".

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

Mwave was founded in 1989, and is located in Southern California in the City of Walnut. They have an existing customer base of over 3 million users. Mwave began its quest as a wholesale parts distributor for computer hardware back in 1989. Shortly thereafter Mwave redirected its focus to end-users, offering custom built-to-order PCs. Mwave's concentration has always been about service from day one and continues to be to this day. After establishing solid partnerships throughout the industry with quality manufacturers and distributors, stepped into the World Wide Web to reach a larger audience. Over time as the marketplace changed and users become more experienced, they expanded their product line to include a wider array of computer components, peripherals and electronics. They feature not only today's most wanted brand names, but also more cost-effective OEM solutions, creating more options for customers. Above all, they provide customers with a convenient, safe and easy way to shop on-line. Mwave continues to be at the forefront of technology, and provides customers with not only everything they need to satisfy their computer needs, but the customer service to back it up. For more information, visit:

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
Raquel Slouka
Phone: 909 839 7607