press release

"Top 500" Retailer Boosts Revenues 10.6% with buySAFE


BROOKLYN, NY, May 10, 2011 - Like most retailers looking to grow their online business, has considered dozens of vendors with "quick fix" solutions. And like most retailers it has paid the price in terms of hidden development costs and fees.

The company was, not surprisingly, skeptical when approached by buySAFE, a service that provides consumer benefits including third-party identity theft protection and lowest-price guarantees.

So decided to test the service during a 14-day trial.

"We were surprised and thrilled by not only the ease of implementation," said Joel Katz,'s COO, "but also by the huge 10.6% lift over our control group that buySAFE provided. We were stunned."

In addition to the revenue lift, also received a wave of letters from appreciative customers, more than 150 to date. "buySAFE represents an unexpected delight to our shoppers, many of which have pledged to return to for future purchases," added Mr. Katz.

Not surprisingly, the company immediately rolled out the buySAFE program to all shoppers after completion of the trial and has seen its conversion rates continue to benefit from its presence.

The buySAFE program took only a few hours to install, enabling it to be categorized as a "light" project yet high-priority project. With the assistance of a dedicated buySAFE Installation Manager who served as a technical lead, and a dedicated buySAFE Account Manager, the installation and launch of the buySAFE service for took only a few hours of development time and proceeded smoothly.

buySAFE owns the patent as the only third party that can provide a transactional guarantee encompassing the three main concerns for every shopper the following benefits:

  • $10,000 Identity Theft Protection (includes online/offline compromised Identity)
  • $500 Purchase Guarantee
  • $100 Lowest Price Guarantee (paid by buySAFE, not the retailer )

"The temptation when discovering such a big benefit is to keep it below the radar," said Mr. Katz. "But buySAFE is such a huge benefit to our shoppers and those across the Internet we knew we had to make it an integral part of our web site."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

About, a luxury retailer of watches and jewelry that sell up to 80% off retail prices, is an Internet Retailer "Top 500" member. Since 1997, Ashford has handpicked the world's finest, highest quality and most appealing watches and made them available at astoundingly low prices. Every watch is brand new, 100% authentic, and ships with its original serial numbers and a two-year Ashford warranty. Ashford's passion for watches and customer satisfaction has made it one of the largest, most trusted online shopping destinations, with more than 1,000,000 satisfied customers. Ashford offers a broad selection of luxury products, including watches from Movado, Cartier, Gucci, Seiko, Ebel, Breitling, and Tag Heuer, as well as accessories, elegant bracelets, necklaces, rings, and cufflinks. For more information, visit:

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
Heather McDonald 212-308-5580 x5431