press release

TaylorGifts Adopts buySAFE and Enjoys a 4.0% Increase in Website Conversion


Arlington, VA and Paoli, PA (February 22, 2011) - buySAFE, Inc., a leading provider of brand building and website conversion solutions, and TaylorGifts, Inc., a leading mail order catalog and online retailer of gifts, novelty gifts and As Seen on TV items, at, and determined during a recent A/B test that buySAFE materially increased their website conversion rates and sales while also improving the overall customer purchase experience.

TaylorGifts utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were convincing. The use of buySAFE increased TaylorGifts' website conversion rate by 4.0%. The test was conducted over a multi-week period in October and November 2010. The results were highly statistically significant with approximately 250,000 visitors and over 5,000 orders included in the test. With buySAFE present, TaylorGifts saw approximately one additional sale for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.

"We were quite pleased with the financial impact the buySAFE solution is having on our business. Converting one more shopper in every thousand into a buyer really adds up," said Michael Abolafia, Director of e-Commerce at TaylorGifts. "But what surprised us the most was all the tremendously positive feedback we received from our buyers! We have received literally hundreds of "thank you notes" from TaylorGifts customers, telling us how much they liked our use of the buySAFE service. Delighting our customers like this builds brand and buyer loyalty which are the keys to long term business success and growing market share."

"TaylorGifts is a category leader and we're thrilled to provide value to their customers and their business," said Jeff Grass, President & CEO of buySAFE, Inc. "Michael and the team at TaylorGifts understand the needs of their target customers and know that providing total confidence and peace of mind are key ingredients to a great buying experience. The buySAFE team works hard every day to provide our merchant customers with a solution that will help them build brand and increase sales. The extremely positive feedback TaylorGifts has been receiving about buySAFE from their buyers has been very gratifying for all of us."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

TaylorGifts, Inc. has been in the mail order catalog business since 1952 and their customer guarantee remains the same: if for any reason you're dissatisfied with any merchandise from Taylor Gifts, we'll refund the price of the product quickly and without hassles. TaylorGifts offers gifts and novelties, home decoration, house wares, kitchen accessories, outdoor and patio, lighting, pets, automotive, personal care, and cleaning products; home organizers, such as closet storage and organization, and bathroom and jewelry organizers, kitchen storage and organization, and shoe organizers; and clothing shoes and accessories, bags and carts, travel accessories, and holiday items. Taylor Gifts is based in Paoli, Pennsylvania. For more information, visit:

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
Michael Abolafia, Director of e-Commerce