press release

Internet Retailer Top 200 Merchant Accelerates Sales Growth with the buySAFE 3-in-1 Guarantee


Arlington, VA and Medford, OR (February 3, 2011) - buySAFE, Inc., the leading provider of unique brand building and website conversion solutions solutions and, the web's premier motorcycle retailer determined during a recent A/B test that buySAFE increased the website conversion rate and sales on their site. utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were objectively determined and highly conclusive. buySAFE increased Motorcycle-Superstore's website sales via an increase in both website conversion and average order value. The test was conducted in December 2011 over a multi-week testing period, with the data proving highly statistically significant. The results translated into significant increases in sales for Motorcycle-Superstore from using the buySAFE solution during the holiday selling season.

"Adding buySAFE proved beneficial to us," said Don Becklin, CEO of "In additional to the improved sales conversion, we were pleasantly surprised at the positive response we received from our customers. We're #197 on the Internet Retailer Report today and hopeful that buySAFE will help us grow in 2011."

"We're proud to have join our growing list of world class ecommerce sites using buySAFE," says Jeff Grass, CEO of buySAFE. "Their A/B website conversion test clearly demonstrates the value of buySAFE for merchants of any size, especially one as large and successful as"

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

About is an online retailer offering the largest online selection of motorcycle helmets, jackets and other accessories. Founded in 1998 by Don Becklin in his grandfather's attic, the business is now listed as #197 on the Internet Retailer Top 500 List. Offering free shipping options, safe and secure ordering, and no hassle returns, is the web's premier motorcycle outfitter. For more information, visit:

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
Erick Barney, VP, Marketing