press release

buySAFE Announces Launch of buySAFE Guaranteed - A Revolutionary Service for Online Merchants to Increase Website Conversion by Lifting Consumer Confidence.


Arlington, VA (May 10, 2010)
buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for internet retailers today announced the release of buySAFE Guaranteed - a revolutionary new service that enables online merchants to increase website conversion through increased consumer confidence.

The buySAFE Guaranteed service, much like the buySAFE Bonded service, uses a bonding solution to increase consumer confidence. buySAFE inspects and monitors online merchants and enables them to display a seal that provides an explicit 3rd party endorsement of their reliability, stability and good performance. The buySAFE Guaranteed service then automatically issues to every buyer a buySAFE 3-in-1 Guarantee that includes all of the following:

buySAFE 3-in-1 Guarantee
  1. $500 Purchase Guarantee - a full third party guarantee of all the purchase terms of sale
  2. $10,000 ID Theft Protection - comprehensive identity theft coverage
  3. $100 Lowest Price Guarantee - if the store price drops within 30 days of a purchase, buySAFE pays the difference

buySAFE Guaranteed enables e-tailers to address the top concerns that shoppers ask before purchasing:

  1. Is this merchant reliable and will they perform as promised?
  2. Will my personal information be secure and remain private?
  3. Am I getting the best deal?

Merchants pay for buySAFE Guaranteed via a monthly or annual fee that is a fraction of the increased profits they receive from using the service so the service pays for itself.

Jeff Grass, CEO of buySAFE said, "buySAFE Guaranteed is a service that can truly revolutionize eCommerce and any merchant who qualifies can use it to provide a fundamentally better, safer and more confident online shopping experience for their customers. Increased confidence turns more shoppers into buyers and merchants will enjoy the rewards of increased sales and profitability."

Rob Kodey, buySAFE's VP of Product & Technology shares "We created buySAFE Guaranteed with both the merchant and their shoppers in mind. It's a comprehensive consumer confidence solution that takes only minutes to implement, but will have a profound impact on a merchant's business. There's nothing like buySAFE Guaranteed in the market today, and its impact is additive to security seal solutions like VeriSign and McAfee Secure, so it's a service that truly every qualified e-tailer in the world should use."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445