press releases
WiseSales.com Generates a 9.2% Lift in Website Conversion with the buySAFE Program
Arlington, VA and Schaumburg, IL (January 24, 2012) - buySAFE, Inc., a leading provider of third party guarantees for internet retailers to increase profitability and customer satisfaction and WiseSales.com, one of the leading online retailers of professional tools and equipment such as lawnmowers, tractors, generators, leaf blowers and more determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.
WiseSales.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, WiseSales.com increased its order conversion rate by 9.2%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.
"Quality products, world class customer service and competitive prices have clearly driven our success," said Gary Olson, Director of eCommerce. "The A/B testing of the buySAFE Guarantee demonstrates the value buySAFE adds in increasing cart conversion and average order value which translates to higher profits and increased customer satisfaction."
"We are extremely pleased with the final A/B test results for WiseSales.com" said Jeff Grass, CEO of buySAFE.com. "In addition to the significant lift in conversion they also experienced a 2.8% increase in AOV (average order value) which is quite significant since their average sales can run into the 100's and 1,000's of dollars."
About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online retailers to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual, Travelers and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 22 million guaranteed purchases and over 5,000 buySAFE Merchant websites, buySAFE is widely recognized as an industry leader in providing its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.
About WiseSales.com
WiseSales.com specializes in a wide selection of Lawnmowers, Lawn Tractors, Zero Turn Lawn Mowers, Generators, Leaf Blowers, Chainsaws, String Trimmers and other professional equipment. They offer a large selection of the industry's leading brands such as Snapper, Yamaha, Toro, Simplicity and many others. As one of the leading retailers of professional equipment online, WiseSales.com offers consumers specially reduced prices on some of the most popular brands and products. Customer service representatives are available seven days a week to answer questions about this equipment and help customers with their purchase. For more information, visit:www.wisesales.com
Media Contacts:
buySAFE, Inc.
Hans Dreyer - 703-778-4445
hdreyer@buysafe.com
WiseSales.com
Gary Olson, Director of eCommerce - 800-916-9473
gary@wisesales.com
