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buySAFE Featured in New Book by Best Selling "eBay for Dummies®" Author

eBay Timesaving Techniques For Dummies® Showcases buySAFE's Unique Value To Online Auction Community

Alexandria, VA (September 7, 2004) - buySAFE, Inc. (www.buysafe.com), which offers one of the highest levels of protection from online auction risks through the buySAFE with The Hartford program, is featured in a new book, eBay Timesaving Techniques For Dummies, by best selling author and noted eBay expert Marsha Collier. buySAFE makes online marketplaces safer, resulting in reduced risks for buyers and increased profit opportunities for sellers. buySAFE with The Hartford is the first and only program to financially protect online transactions for buyers by using surety bonds to reduce risks, such as fraud, misrepresentation, refund failure and seller default.

eBay Timesaving Techniques For Dummies is loaded with information designed to help buyers and sellers take better advantage of their time spent on eBay. The book outlines steps eBay users can take to ensure that they can bid with confidence from reputable sellers. Collier dedicates one chapter of her book to explain the benefits buyers and sellers can realize through the use of bonded seller programs, such as the one offered by buySAFE.

"One of the biggest concerns my readers have is how they can be absolutely sure that the item they are bidding on is listed by a reputable seller who will deliver the goods as promised after the purchase is completed," said Marsha Collier, author of eBay Timesaving Techniques For Dummies. "buySAFE is a simple, easy way for buyers to identify the most reputable, trustworthy merchants on eBay. By performing a thorough background check on sellers, buySAFE removes all of the doubt and uncertainty that has become commonplace in the online auction market. I know my readers will find that buySAFE helps them shop with confidence on eBay, which is why I included it in my latest book."

buySAFE with The Hartford is the only program that enables approved sellers to present a credibility seal on their online auction listings and issue a surety bond to financially protect the buyer in a transaction. buySAFE performs a rigorous qualification check on sellers and issues the buySAFE Seal only to the most reputable, trustworthy online merchants. Once an item is purchased, The Hartford issues a surety bond, which provides that The Hartford will refund the item's sale price or replace it in the event that a bonded seller does not fulfill the terms of the sale. This protects consumers from certain online transaction risks such as fraud, misrepresentation, refund failure and seller default.

"We're thrilled to be in Marsha Collier's latest book," said Steve Woda, founder and senior vice president, buySAFE. "buySAFE is more than just our service; it's about educating the online auction community about the safest, most profitable ways to do business, and more importantly, bringing the fun back to the online auction experience. Being included in Marsha's book is a real validation of buySAFE, and the need to continue building a safer online auction marketplace."

about buySAFE

buySAFE makes online marketplaces safer, resulting in reduced risks for buyers and increased profit opportunities for sellers. buySAFE with The Hartford is the first and only service to guarantee online transactions for buyers by using surety bonds to provide protection from risks, such as fraud, misrepresentation, refund failure and seller default. Using the latest advances in business assessment techniques and technologies, buySAFE comprehensively qualifies online sellers and provides the buySAFE Seal to approved sellers for display on their auction listings, which informs buyers that they are dealing with a reputable and trustworthy seller. Approved sellers can guarantee their online transactions with surety bonds issued by The Hartford Financial Services Group, Inc. Headquartered in Alexandria, Va., buySAFE is on the Web at www.buysafe.com.

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