press release Improves Website Conversion by 7.6% with the buySAFE Program


Arlington, VA and Brooklyn, NY (March 7, 2012) - buySAFE, Inc., a leading provider of third party guarantees for internet retailers to increase profitability and customer satisfaction and, the leading online retailer specializing in selling luxurious home and bathroom products including bathroom vanities, bathroom faucets, bathroom cabinets & mirrors, bathroom shower panels, and a variety of other contemporary bathroom items online at discount prices, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience. utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, increased its order conversion rate by 7.6%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

"We are committed to building a relationship with our customers based on trust, integrity, value and reliable fulfillment." said Steven Grebenyuk, CTO of "buySAFE Guaranteed reinforces that commitment to our customers and potential customers. The lift in conversion proved to us the buySAFE Guarantee is a great addition to our website."

"The team at has been wonderful to work with and we are very pleased with the conversion lift buySAFE Guaranteed is adding." said Eric Thorsen, Enterprise Sales Manager at buySAFE. "buySAFE 3-in1 Guarantee increases consumer trust when shopping online which directly contributes to increased conversion rates, higher sales and profits."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

About is a six-year-old business that specializes in selling luxurious home and bathroom products including bathroom vanities, bathroom faucets, bathroom cabinets and mirrors, bathroom shower panels, toilets and a variety of other bathroom items and accessories. Besides maintaining its online retail store, the company also has three showroom locations - two in Brooklyn and Staten Island, New York, and another in Philadelphia, Pennsylvania.

Media Contacts:

buySAFE, Inc.
Hans Dreyer - 703-778-4445
Steven Grebenyuk, CTO - 917 509 8286