press release Increases Website Conversion by 7.9% with the buySAFE Program


Arlington, VA and Seattle, WA (January 31, 2012) - buySAFE, Inc., a leading provider of third party guarantees for internet retailers to increase profitability and customer satisfaction and, one of the leading online retailers for the most affordable, efficient, and reliable printer ink cartridges on the internet, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience. utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, increased its order conversion rate by 7.9%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

"We are very pleased with our decision to implement buySAFE on" said Michael Herder, CEO of "buySAFE guaranteed a lift in our conversion rates and they did which caused an increase in both our revenue and profits. We've also received much positive feedback from our customers thanking us for the guarantee. Getting this feedback in addition to increased revenue and profits reinforces that implementing buySAFE was a wise move."

"We are pleased to welcome into the buySAFE family" said Jeff Grass, CEO of "The buySAFE Guarantee reinforces's already excellent reputation for quality products and the best prices. The A/B testing results clearly show the buySAFE Guarantee is increasing their sales, bringing new customers and is increasing customer loyalty."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

In business since 1999, is your one stop destination for the most affordable, efficient and reliable printer ink cartridges on the internet. has an impeccable reputation for quickly and accurately processing orders and getting your printer ink and toner to your door when you expect it. They offer overnight shipping available and international shipping for most ink cartridges as well. All of this comes with a one year guarantee on their compatible and remanufactured printer ink cartridges and 60 a day guarantee on OEM ink cartridges. For more information, visit:

Media Contacts:

buySAFE, Inc.
Hans Dreyer - 703-778-4445
Michael Herder, CEO - 800 INK FARM