press release

buySAFE Expands Value Proposition with Addition of a Lowest Price Guarantee and Announces the Release of the buySAFE 3-in-1 Bond Guarantee


ARLINGTON, VA, (April 21, 2010) — buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for online merchants today announced the addition of a Lowest Price Guarantee to its bundle of benefits for buyers. buySAFE's Bonding solution is a free service for online merchants that gives shoppers an option - at their choice - to include a bond guarantee at checkout for added piece of mind. With the addition of the Lowest Price Guarantee, buySAFE now offers shoppers a 3-in-1 Bond Guarantee that includes all of the following:

buySAFE 3-in-1 Bond Guarantee

  1. $25,000 Purchase Guarantee - a full third party guarantee of all the purchase terms of sale
  2. $10,000 ID Theft Protection - comprehensive identity theft coverage
  3. $100 Lowest Price Guarantee - if the store price drops within 30 days of a purchase, buySAFE pays the difference

The buySAFE 3-in-1 Bond Guarantee now enables e-tailers to address the three biggest questions shoppers ask after they find the product they want at a price they are willing to pay:

  1. Is this merchant reliable and will they perform as promised?
  2. Will my personal information be secure and remain private?
  3. Am I getting the best deal?

The buySAFE 3-in-1 Bond Guarantee fully answers these questions, thus providing shoppers with increased confidence and greater peace of mind when deciding who to buy from.

Jeff Grass, CEO of buySAFE said, "As one merchant told me recently, 'buySAFE now gives my shoppers every reason to buy from me and to buy right now'. The Lowest Price Guarantee encourages the shopper to not wait, but rather buy today." Mr. Grass adds “After extensive consumer research and months of live tests, we know that the Lowest Price Guarantee is highly valued by online shoppers. This significantly expands buySAFE's overall value to buyers and is one of the core benefits of our new buySAFE 3-in-1 Bond Guarantee."

John DiSarlo, buySAFE's VP of Sales & Business Development shares "The addition of the Lowest Price Guarantee benefits buySAFE Merchants as well. More confident, happier buyers mean increased conversion and higher profitability. This added benefit, which is free to merchants, further reinforces the tremendous value that the buySAFE Bonded service has for leading e-tailers."

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445