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buySAFE Trust Solution Now Available as Feature for ShopSite Merchants

Tens of Thousands of ShopSite merchants can now add buySAFE to increase shopper confidence, website conversion rates and revenue

ARLINGTON, VA – Nov. 8, 2007 -- buySAFE, Inc. (www.buysafe.com), ), the leading trust and safety company for e-commerce transactions, today announced that its trust solution is now available to tens of thousands merchant customers of leading shopping cart software provider, ShopSite (www.shopsite.com). The buySAFE trust solution will be available as an embedded feature that can be enabled by the merchant from the ShopSite administration panel. buySAFE has been proven to increase shoppers’ confidence, which leads to higher conversion rates and more repeat customers.

ShopSite merchants that enable the buySAFE feature will be able to apply for buySAFE and add the feature to their retail websites in minutes – free of charge. Approved merchants will display the buySAFE Seal, which provides the only explicit, third-party endorsement of a merchant’s trustworthiness and reliability. The buySAFE Seal also indicates that the merchant is continually monitored, and that its customers’ purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers and ACE USA.

"We are extremely excited to join forces with ShopSite, a true leader in making e-commerce work for both merchants and shoppers,” said Jeff Grass, buySAFE CEO. “By integrating into a premier e-commerce platform like ShopSite, buySAFE is better able to increase the confidence level of shoppers, which in turn benefits ShopSite merchants and online commerce as a whole.”

“At ShopSite, we’re committed to making the best, most valuable e-commerce solutions available to our merchants,” said ShopSite CEO David Hills. “We are excited to have integrated with buySAFE, a solution that helps build consumer confidence and deliver more business to our merchants. buySAFE is available with version 9 of ShopSite Manger and ShopSite Pro.”

To qualify for buySAFE, online merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, and committed to delivering on their terms of sale. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers. buySAFE is completely free for merchants to use on their websites. ShopSite merchants who wish to enable the buySAFE feature, can do that from the ShopSite Back Office administration panel, or visit www.buysafe.com/offerSHOPSITE to get started.

buySAFE’s robust technology platform allows various e-commerce service providers – including storefront/checkout providers, information and site security providers, payment processors, and back office management companies – to offer buySAFE to its merchant customers. To date, buySAFE has integrated with more than a dozen e-commerce service providers, giving more than 175,000 Internet merchants the ability to install and use buySAFE in a matter of minutes. Merchants wishing to apply for buySAFE should visit www.buysafe.com.

About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual®, Travelers®, and ACE® USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee.

buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their Website and by enabling shoppers to guarantee their purchase with a bond. In doing this, buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher Website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 14 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.

About ShopSite
ShopSite, Inc., is a private company based in Orem, Utah and has provided electronic commerce software for the small to medium-sized business since 1996. The company's software is an online catalog and shopping cart system that is extremely powerful and easy to learn. With ShopSite software, merchants can manage their online stores entirely, regardless of their technical background—there's no HTML coding required.
The ShopSite family includes three products:

ShopSite Starter™ for merchants just starting out or stores that don't have many products.
ShopSite Manager™ offers an unlimited number of products and pages, Custom Templates, data upload and download, Store Search, and more.
ShopSite Pro™ for stores that need advanced features such as Coupons, Digital Downloads, Gift Certificates, Customer Registration, Inventory Tracking, Volume Discounts, and Associates.

A comprehensive list of features in all ShopSite products can be found at http://www.shopsite.com/scchecklist.html.
ShopSite is server-based software that works with existing Web browsers, which means that merchants do not need to download or install anything on their desktop in order to create and manage a ShopSite store. Merchants can preview a demo version of ShopSite and obtain pricing information by visiting www.shopsite.com.

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