
press releases
buySAFE Adds Leading Internet Retailer eImprovement to its Growing List of eCommerceCustomers Trust and Safety Offering for Online Merchants
Network of e-commerce home improvement sites integrates buySAFE trust solution and bond guarantee
ARLINGTON, VA (August 21, 2007) – buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, today announced that eImprovement (www.eimprovement.com) has integrated the buySAFE trust solution into its network of e-commerce home improvement sites. All pages of eImprovement’s eFaucets.com and LightingCatalog.com now display the buySAFE Seal, one of the strongest trust signals in e-commerce. Additionally, visitors to these sites can guarantee qualified purchases with a buySAFE bond for up to $25,000 per transaction. Later this year, eImprovement.com will integrate the buySAFE trust solution into two additional sites, HomeFixtures.com and DoorFixtures.com.
The buySAFE Seal identifies reputable, trustworthy merchants for online shoppers, and allows them to guarantee their transactions with a bond backed by leading surety providers Liberty Mutual, Travelers and ACE USA. To qualify for the buySAFE Seal, online merchants must pass the buySAFE certification process, which ensures that they are financially sound, reliable, trustworthy and committed to delivering on their terms of sale. Shoppers who purchase from a buySAFE Merchant enjoy complete peace of mind -- even on a website with which they are not familiar – resulting in higher sales, larger purchases and more repeat customers for online merchants.
"We're very pleased to partner with one of the premier brands in the online home improvement space," said Jeff Grass, CEO, buySAFE. "With the buySAFE Seal and bond guarantee on eImprovement's network of sites, shoppers can rest assured they are backed by one of the best businesses on the web."
"We pride ourselves on providing our shoppers with a safe, easy shopping experience every time they visit any of the eImprovement websites," said Michael J. Fox, COO of eImprovement.com. "buySAFE enables us to further this important goal by giving our shoppers the ultimate peace of mind – the assurance that our business has been thoroughly inspected, is continually monitored and fully guaranteed to perform as promised."
buySAFE’s robust technology platform allows various e-commerce service providers – including storefront/checkout providers, information and site security providers, payment processors, and back office management companies – to offer buySAFE to its merchant customers. buySAFE has integrated with the industry’s leading e-commerce service providers, giving more than 175,000 Internet merchants the ability to install and use buySAFE in a matter of minutes. Merchants wishing to apply for buySAFE should visit www.buysafe.com.
About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual, Travelers, and ACE USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper’s purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee. buySAFE has guaranteed more than 13 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.
About eImprment
Headquartered in Racine, WI, eImprovement.com, LLC is the parent company of a network of ecommerce stores for specialty home improvement products such as eFaucets.com, LightingCatalog.com, HomeFixtures.com, and DoorFixtures.com. eImprovement carries name brands such as Delta, Moen, Kohler, Grohe, Price Pfister, In-Sink-Erator, Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Emerson Fans and World Imports Lighting. The company prides itself on low prices, a vast product offering, quick shipping and exceptional customer service. To learn more about eImprovement, visit www.eImprovement.com.

