press releases
buySAFE To Power Merchant Trust Program for Comparison Shopping Site PriceRunner
buySAFE signaling lets shoppers buy from safest, most trustworthy merchants
ARLINGTON, VA (June 13, 2007) – buySAFE, Inc. (www.buysafe.com), the leading trust and safety company for e-commerce transactions, today announced that is has partnered with acclaimed comparison shopping engine PriceRunner (www.pricerunner.com) to power their merchant trust program. Under the terms of the partnership, buySAFE-approved merchants will be designated in PriceRunner search results sets with a buySAFE logo, allowing shoppers to quickly and easily identify the most trustworthy, reputable online merchants. The buySAFE designation will be the only trust signal used on PriceRunner, and will replace the PriceRunner Certified program and seal that the company used previously.
In order for merchants to display the buySAFE logo on their PriceRunner results – and the buySAFE Seal on their websites – merchants must pass the buySAFE certification process, which ensures that they are trustworthy and reliable, are continually monitored, and that their customers' purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers, and ACE USA. The buySAFE logo will automatically be inserted into approved merchants' results on PriceRunner, requiring no action on the merchant's part. Merchants that use buySAFE experience higher conversion rates, higher sales, and more frequent repeat shoppers, and also earn additional revenue from any buySAFE bond guarantees their customers purchase. buySAFE is completely free for merchants to use.
"PriceRunner is one of the true pioneers in the comparison shopping space, and our partnership with them allows us to extend buySAFE signaling to the search level," said Jeff Grass, buySAFE CEO. "By providing PriceRunner shoppers with information about a merchant's trustworthiness and reliability earlier in the transaction flow, they can make more informed decisions about where to buy. At the same time, reputable merchants have a powerful way to distinguish themselves from their competition without relying exclusively on low prices. The net result is higher conversion rates and revenue for buySAFE Merchants on PriceRunner."
"The buySAFE certification process is the industry's most rigorous screen of a merchant's trustworthiness and reliability," said Martin Andersen, general manager of PriceRunner. "Our confidence in buySAFE's ability to identify the best merchants and back their trust seal with a bond guarantee to create a virtually risk-free online shopping experience for our users made it an easy decision to utilize their program as the standard for trust on PriceRunner. We are extremely excited to be the first comparison shopping site that can guarantee online purchases with a surety bond from buySAFE and its partners."
buySAFE's robust technology platform allows various e-commerce service providers – including storefront/checkout providers, information and site security providers, payment processors, and back office management companies – to offer buySAFE to its merchant customers. To date, buySAFE has integrated with more than a dozen e-commerce service providers, giving more than 175,000 Internet merchants the ability to install and use buySAFE in a matter of minutes. Merchants wishing to apply for buySAFE should visit www.buysafe.com.
About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual®, Travelers®, and ACE® USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee.
buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their Website and by enabling shoppers to guarantee their purchase with a bond. In so doing, buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher Website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 12 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.
About PriceRunner
PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons and always lists the lowest price first. PriceRunner's goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner is a ValueClick, Inc. company.
